citi chairman card

copyright © steven d. henderson. all rights reserved.

The Citi Chairman card: a prestige, invite only credit card, offers amazing perks for it’s members.

Previously, an off-the-shelf leather portfolio had been the way Citibank delivered members’ their cards. This had proved to be very expensive and “nothing special”.

We were challenged with creating a new card carrier that cost a 1/4  of the previous budget, had to be produced in NYC and presented the card as something special.

Follow-up communications continue this sense of luxury and specialness.

“candy box”

“wine”

quarterly benefits mailer

quarterly benefits mailer 2

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